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Slide 1

Our mission is to help cotton communities survive and thrive, while protecting and restoring the environment. Because we know the world doesn’t just need cotton, it needs Better Cotton.

Our mission is to help cotton communities survive and thrive, while protecting and restoring the environment. Because we know the world doesn’t just need cotton, it needs Better Cotton.

Slide 2

Better for farms and farmers, whose investment in sustainability - improving soil health, water management, greenhouse gas emissions and climate resilience - is recognised and rewarded.

Better for farms and farmers, whose investment in sustainability - improving soil health, water management, greenhouse gas emissions and climate resilience - is recognised and rewarded.

Slide 3

Better for farming communities in 23 countries, where more than 2 million farmers now have a licence to sell their cotton as Better Cotton.

Slide 4

Better Cotton isn’t just a commodity, it’s the movement that already produces nearly a quarter of the world’s cotton under the Better Cotton Standard. It’s the opportunity to be part of something better.

Slide 1
Better for
Smallholders

...using the knowledge, support and resources we provide to grow cotton - and other crops - more sustainably

Better for
Farm Workers

...who benefit from improved working conditions and a higher standard of living

Better for
Farming Communities

...where inequalities are confronted and women become more empowered.

Slide 2
Better for
large farms

...whose investment in sustainability is recognised, ensuring they can meet buyers’ demands and safeguard their markets.

Better for
suppliers and manufacturers

...that understand when they meet customer demand for sustainably-sourced products, they grow their businesses.

Better for
retailers and brands

...who can combine stable, long-term sources of sustainable cotton with doing the right thing (for both people and planet).

Slide 3
Better for
consumers

...who, from a glance at a logo,
know their clothes are also made with moral fibre.

Better for
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civil society organisations

...that can use our platform to continue the drive for more ethical and more transparent behaviour across the sector.

Better for
donors

...because all their funding goes straight to the farms and communities where it can have a real impact.

Slide 4
Better for
governments

...that can draw on our expertise and resources to plot a nationwide path to sustainability

Better for
the world

...that we all live in and must all take better care of.

Better for
The journey

...to a truly sustainable future continues. There will be no let-up. It’s the only way we can all be part of something better.

Civil Society

Any not-for-profit organisation that serves the public interest and common good, connected to the cotton supply chain.

Producer Organisations

Any organisation that works with or represents cotton producers, like cotton farmers and farm workers*.

Decorative Top

Any commercial organisation in the supply chain, from the farm gate up to the shop door; from processing, to buying, selling, and financing.

Retailers and Brands

Any consumer-facing commercial organisation, but especially ones in apparel, home, travel and leisure.

Associate Membership

Any organisation that doesn’t belong to a category above but is committed to Better Cotton.

Find more news, blogs, events and more in our latest section

2020 Annual Report

From the group of visionary organisations that realised cotton needed a sustainable future to one of the world’s leading sustainability initiatives, the Better Cotton story continues. Last year 2.4 million Better Cotton farmers produced 6.2 million tonnes of Better Cotton, or 23% of the world’s cotton production.

Read the 2020 Annual Report and discover how we’re taking the next strides on our mission to a truly sustainable future.

2020 Impact Report

Impact is what we all want to see in sustainability. For us at Better Cotton, it’s why we exist.

Read this report to see the latest field-level data and evaluate how licensed Better Cotton Farmers in five countries performed on environmental, social, and economic criteria. Hear from Retailer and Brand Members about their sustainability sourcing, along with other updates on important initiatives.

Improving Soil Health with Cotton Farmers in India
Better Cotton Farmers in India Form Their Own Farmer-Owned Collective and Improve Their Livelihoods
Adopting Sustainable Water Practices in India: How Better Cotton Farmers’ Children Encouraged Their Parents to Save Water

Sustainability

September 10, 2020

Tackling Water Shortages in Tajikistan: One Better Cotton Farmer’s Commitment to Trialing Innovative Water-Saving Practices
Improving Working Conditions for Farm Workers in Şanlıurfa

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